Trademark Policy

Introduction and Purpose

The European Fire Prevention & Rural Preservation Organization (EFPRP™) and its allied initiative, the European Alliance Network for Ecosystem & Nature Protection (EANENP™), are dedicated to the critical missions of fire prevention, civil safety, and the preservation of natural European environments.

Because our community, public safety partners, governmental agencies, and the general public rely heavily on our names and visual identities as authoritative symbols of trust, safety, and official guidance, it is our duty to protect our intellectual property from misuse, dilution, or fraudulent representation. In emergency preparedness and ecological preservation, clarity and authenticity can be a matter of public safety. If a third party inaccurately uses our branding, the public may be misled into following unsanctioned safety protocols or donating to fraudulent causes.

We have developed this comprehensive Trademark Policy to ensure that our brand assets remain undiluted, distinct, and are used safely, legally, and correctly at all times. This policy applies universally to all members, authorized partners, accredited training providers, vendors, media outlets, digital developers, and the general public.

General copyright notice

All content on this website, including text, graphics, logos, icons and images is the property of the European Fire Prevention & Rural Preservation Organization (EFPRP) or its content suppliers and is protected by international copyright laws. Please refer to our Copyright Policy for additional information.
 

Protected Brand Assets

Our trademarks are the foundation of our identity. They represent the rigorous standards and values of our organization and are protected by national and international intellectual property laws (including but not limited to the INPI in France and EUIPO across the European Union). The following assets, whether registered or asserting common-law rights, are the exclusive intellectual property of our organization:

The EFPRP Brand Family

• The full organizational name: European Fire Prevention & Rural Preservation Organization™

• The official acronym: EFPRP™

• The official EFPRP logo (including all semi-figurative mark renditions, emblems, icons, badges, and graphic layouts)
  
  

The EANENP Brand Family

• The full network name: European Alliance Network for Ecosystem & Nature Protection™

• The official acronym: EANENP™

• The official EANENP logo (including all network emblems, badges, and coalition graphics)

Note: EFPRP also retains all intellectual property rights to its proprietary "look and feel" (trade dress), slogans, specialized training program names, domain names (e.g., www.efprp.org, www.efprp.com, www.efprp.eu), and custom color palettes, even if a specific mark or asset is not explicitly listed in this document.

Visual Assets & Official Logos

When a third party is officially authorized to use our logos (via our RAS framework), the assets must be displayed exactly as provided in the official EFPRP/EANENP brand kits. Maintaining the visual integrity of our emblems ensures immediate public recognition. 

EFPRP™ Logos

Primary Color Logo: The standard identifier featuring the white phoenix emblem on the left, the "EFPRP" acronym and full text in white, accompanied by five yellow stars (mix between #fcca00 and #ffcf1b), all set against the official EFPRP Green (#11804B) background.

Monochrome/Reversed Logo: To be used on clear backgrounds or in grayscale/black-and-white printing scenarios.

Other logo variations

Note: All displayed EFPRP logos and icons may be used on transparent backgrounds, inverted to solid black, or rendered with black stars for high-contrast applications. The standalone white phoenix and leaves emblem is reserved for profile pictures, favicons, or extreme spatial constraints where the full name would be illegible. You may not manually crop the primary logo to create this; you must use the official standalone asset.

Approved Color & Background Variations

To ensure legibility across different mediums, only the following variations of the primary and secondary logos are permitted:

1. Standard Green: The original logo utilizing the EFPRP Green (#11804B) solid background.
   
   

2. Transparent Background: The standard logo elements (white text/emblem, yellow stars) rendered on a fully transparent background.
   
   

3. Monochrome (Black & White): A full black rendition of the text, emblem, and stars on either a solid white or fully transparent background. 
   
   

4. Dark Mode / Black Background: The standard logo elements rendered on a solid black background (while keeping the white text and yellow stars).

EANENP™ Logos

Primary Color Logo: The standard identifier featuring the colored letters (The first E on blue (#004aad), the second E on light green (#4bab13) and second N on light green (#4bab13), accompanied by four yellow stars (mix between #fcca00 and #ffcf1b) all set against the official EFPRP Green (#11804B) background.

Monochrome/Reversed Logo: To be used on clear backgrounds or in grayscale/black-and-white printing scenarios.

Note: All displayed EANENP logos and icons may be used on transparent backgrounds, inverted to solid black, or rendered with black stars for high-contrast applications. 

Other logo variations

These two variations are reserved for profile pictures, favicons, or extreme spatial constraints where the full name would be illegible. You may not manually edit the primary logo to create this; you must use the official standalone asset.

Network member badges

These bagdes are issued by the EANENP to other nonprofit organizations joining the EANENP Network. Its use is restricted to Network Members only. You can find the complete list here with their Partner IDs displayed. The list is updated immediately upon joining, so if you find out about a third party that is using this badge without authorization or impersonating an EANENP Partner, report it directly to legal@efprp.org.

Color Palette & Technical Specifications

To maintain brand consistency across all digital and print media, the following color specifications must be used. Please ensure your design files are set to the correct color mode (RGB for digital displays; CMYK for professional printing).

For Digital Assets (Websites, Social Media): Use the HEX or RGB values.

For Print Materials (Banners, Official Documentation): Use the CMYK values to ensure color accuracy on physical media.

EFPRP™ Palette & Technical Specifications

EANENP™ Palette & Technical Specifications

Proper Usage & Attribution

EFPRP™ and EANENP™ brands are essential to the trust placed in us by the public, our members, and our institutional partners. To ensure these identifiers remain reliable, all authorized parties must adhere to these usage requirements.

Trademark Usage

The ™ Symbol: The trademark symbol (™) must be used at the first and most prominent mention of "EFPRP" or "EANENP" in any document, press release, or digital communication.

No Genericization: Our acronyms and name must be used as proper adjectives to describe our services or organization, not as generic nouns or verbs (e.g., use "EFPRP™ educational resources" instead of "the efprp-ing of the project").

Visual Integrity: You must use our logos in their complete, unmodified state. You are strictly prohibited from stretching, distorting, cropping, or recoloring our logos. Any modification, including the addition of text or graphic overlays, is a violation of these guidelines.

Mandatory Attribution

When using our brand assets (logos, images, or specific proprietary terminology) in third-party materials, you must include the following attribution statement in a legible font size beneath the asset or at the bottom of the publication.

For EFPRP™ attribution

"The EFPRP™ logo and word mark are owned by the European Fire Prevention & Rural Preservation Organization. Used with permission via the Register Authorization Software (RAS) framework (YOUR_RAS_ID)"

For EANENP™ attribution

"The EANENP™ logo and word mark are owned by the European Fire Prevention & Rural Preservation Organization. Used with permission via the Register Authorization Software (RAS) framework (YOUR_RAS_ID)."

Holding an EANENP Network Partner ID does not grant automatic rights to use the EFPRP or EANENP logos. Separate authorization via the Register Authorization Software (RAS) is mandatory for any logo usage, generating a unique, sometimes long, verification code.

Prohibition on Unauthorized Affiliation

No party may use EFPRP or EANENP assets in a manner that suggests an official endorsement, sponsorship, or certification by our organization unless that relationship is explicitly documented and/or authorized through an active, valid RAS-issued license. Using our branding to promote or legitimize unauthorized products, services, or events is strictly prohibited and will be addressed by our legal department.

Responsibility for Compliance

If you are currently using any EFPRP or EANENP brand assets, you must discontinue its use immediately and remove all associated branding from your materials.

Permitted Descriptive Fair Use

While EFPRP™ and EANENP™ assets are strictly protected, we recognize that legitimate third parties, such as journalists, academic researchers, partner institutions, and the public, frequently need to reference our organization in text.

You do not require prior authorization or a RAS license to engage in Nominative Fair Use, provided your usage meets all of the following conditions:

• Factual Text References Only: You may use the plain, unstyled text names ("European Fire Prevention & Rural Preservation Organization", "EFPRP", "European Alliance Network for Ecosystem & Nature Protection", or "EANENP") strictly for informational, educational, historical, or news-reporting purposes.
  
  
• No Visual Assets Without Approval: Fair use applies exclusively to text mentions. It does not grant any right to display our logos, emblems, badges, or graphical assets without an active RAS-issued license.
  
  
• No Prominence or Dominance: Our names or acronyms must not appear more prominently than surrounding text, nor should they be used as the primary title or heading of a commercial or independent publication, website, or social media page.
  
  
• Accuracy and Truthfulness: Any reference must be accurate, truthful, and non-misleading. Your usage must never falsely imply an official partnership, endorsement, sponsorship, or certification by the EFPRP or EANENP.

Press & Media Assets & Official Translations

We welcome coverage from journalists, news outlets, and media organizations. To support proper reporting while maintaining brand protection, we provide the following boilerplate text, high-resolution media asset guidelines, and authorized organizational translations.

Media Guidelines & Boilerplate

When writing about our organization, media personnel are encouraged to use the following short overview (boilerplate) to describe our mission:

"The European Fire Prevention & Rural Preservation Organization (EFPRP) is a European nonprofit organization dedicated to fire prevention, civil safety, and the protection and preservation of natural rural environments, landscapes and European heritage."

Official Organizational Translations

For international news reporting, official documents, or cross-border communications, the official registered name "European Fire Prevention & Rural Preservation Organization (EFPRP)" may be translated into the following languages:

• French: Organisation Européenne de Prévention des Incendies et de Préservation Rurale (EFPRP)
  
  
• Spanish: Organización Europea de Prevención de Incendios y Preservación Rural (EFPRP)
  
  
• Greek: Ευρωπαϊκός Οργανισμός Πρόληψης Πυρκαγιών & Διατήρησης της Υπαίθρου (EFPRP)
  
  
• Portuguese: Organização Europeia de Prevenção de Incêndios e Preservação Rural (EFPRP)

Note: These translations are provided strictly for accurate linguistic and news-reporting purposes. They do not constitute separate independent legal entities or independent trademarks.

Media Inquiries & High-Resolution Kits

Journalists and media agencies requiring high-resolution vector logos, press packs, or official statements are invited to visit our dedicated Press Center or contact our media team directly at press@efprp.org. 

For formal trademark licensing inquiries or brand authorization, please contact trademark@efprp.org. All media usage of our visual assets remains strictly subject to the attribution and visual integrity rules outlined in this policy.

Enforcement & Reporting Violations

The European Fire Prevention & Rural Preservation Organization (EFPRP™) actively monitors the unauthorized use of its names, acronyms, logos, and proprietary assets. Because our branding represents public safety, trust, and official ecological standards, we take intellectual property infractions seriously.

Monitoring and Legal Action

We reserve the right to take immediate legal action against any individual, organization, company, or digital platform that:

• Impersonates EFPRP or EANENP, or falsely claims an official partnership or endorsement.
  
  
• Uses our registered or common-law trademarks without an active, verified RAS-issued license.
  
  
• Modifies, distorts, or misrepresents our visual brand assets in a way that dilutes our identity or misleads the public.

Reporting Unauthorized Use

If you discover any fraudulent activity, unauthorized logo usage, fake merchandise, or impersonation of EFPRP or EANENP, please report it immediately to our legal department.

• Email: trademark@efprp.org

• What to Include: Please provide the URL where the infraction occurs, screenshots if possible, a brief description of the potential misuse, and any relevant context.

All reports are reviewed promptly, and appropriate measures, ranging from formal cease-and-desist notices to legal prosecution, will be pursued to protect the integrity of our organization and the safety of the public we serve.